From the very beginning, Surf Canyon has been using the query “dolphins” as an illustration of how real-time contextualization can significantly enhance the user’s search experience. In the field of information retrieval this query is a classic example of ambiguity: is the user looking for the football team or the animal? Other queries like “bears” […]
Entries Tagged as 'Contextualization'
When doing something that has never been done before (as we do), it can be challenging to describe it using familiar terminology in a way that doesn’t create confusion while still conveying the newness of the idea. Large companies are sometimes capable of creating new terminology that is then adopted by others, but this can […]