Entries from February 2008

The Reviews Are Rave

February 19th, 2008

This morning, Carla Thompson, senior analyst at The Guidewire Group, had some glowing things to say about her experiences with Surf Canyon: “I’ve been using the plug-in for several weeks now and have quickly grown to love it. It’s one of my favorite types of technology – I downloaded it and forgot about it until […]

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Tags: - Top Posts - · Media · Testimonials

Surf Canyon Launches Discovery Engine for Search

February 19th, 2008

Surf Canyon’s browser extension significantly accelerates the search process, enables searchers to find relevant information buried among results OAKLAND, CALIF. February 19, 2008 – Surf Canyon today announced the official release of its Discovery Engine for Search™ at www.SurfCanyon.com. The browser extension for Internet Explorer and Firefox, designed to disambiguate user queries in real time, […]

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Tags: Announcements · Discovery · Media · Press Releases · Testimonials

Hidden Treasures

February 18th, 2008

It has been observed for some time that search engine users rarely venture past the first page of results. Various studies have shown that only 10% of the time does a user click on a result with a rank greater than 10. A typical user would thus rather reformulate the query or abandon the search […]

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Tags: Discovery · Personalization · Research

Don’t ask… just do it!

February 5th, 2008

“Personalization,” which is the tailoring of a product to the specific interests and needs of an individual, has been widely heralded as an important web innovation as search engines, and websites in general, work to deliver greater value to users. There are, in general, two types of personalization, explicit and implicit, which must both be […]

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Tags: Discovery · Personalization