While Surf Canyon personalizes the search results so that content from The Columbus Dispatch is given priority, Brand Thunder customizes the entire browser experience. In addition to visually enhancing the browser with shots of the Columbus skyline or The ‘Shoe, users will now be able to effortlessly access Dispatch news and content through links in the top of the browser as well as a side bar that may be opened and closed.
Together the two applications offer readers of The Columbus Dispatch unprecedented control over the information coming through the browser as well as being delivered by the major search engines.
Here is Brand Thunder’s press release:
Brand Thunder and Columbus Dispatch Deliver First Daily Newspaper Browser Experience
COLUMBUS, OH — August 19, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the availability of the Columbus Dispatch Boom!. The first product of its kind to serve the audience of a daily newspaper, this browser add-on is designed to strengthen relationships and enhance loyalty between The Columbus Dispatch and its readers and subscribers.
The Dispatch Boom, available at http://www.dispatch.com, customizes the user’s Internet experience by enabling seamless and fast access to Dispatch news stories and content. Users will find links to key sections in the paper, a newsreader and a sidebar with news summaries for the Buckeyes and Blue Jackets plus tools for reaching The Dispatch and managing subscriptions. It also features the Surf Canyon search enhancement to help users find Dispatch coverage of news and events. Any search for news terms, regardless of the search service being used, will return Dispatch stories at the top of the results page helping users to quickly find their paper’s coverage of a story. The Boom! offers two distinct looks: one with a view of the Columbus skyline and the other with a look into the ‘Shoe, Ohio State University’s football stadium.
“There’s strong appeal to reading the morning paper and there’s an equally strong desire for the immediacy of news over the Internet,” said Phil Pikelny, Vice President for Dispatch Digital & Chief Marketing Officer at The Dispatch Printing Company. “A Brand Thunder custom browser is a great way for our readers to stay informed when online.”
“The browser offers several ways to get breaking news to users, which makes it ideal for a newspaper and its readers,” said Patrick Murphy, founder and CEO of Brand Thunder, noting that Dispatch.com is the No. 1 local Web site in the Columbus market. “We’re happy to serve our hometown paper which we hope will be only the first among many newspapers to offer this exciting software to their readers and subscribers.”
Brand Thunder’s browser Booms! are free, lightweight, active customizations that can include themes, toolbars, sidebars and other content or functionality.
About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.