On July 13th, Mark Cramer, CEO of Surf Canyon, will join Eli Goodman, comScore Search Evangelist, for a webinar discussion on the future of search and real-time personalization. To get an idea of the format, comScore offers a library of previous webinars. Here is a copy of the webinar invitation that comScore sent out this morning. We hope that you can attend.
Internet users have come to expect search experiences that deliver immediate and relevant results. Are you ready to take the concept of personalized search to the next level?
Please join me for a webinar on Tuesday, July 13, 2010, 2 PM – 3PM EDT as comScore teams with Surf Canyon to discuss: The Future of Search: The Emerging Power of Real-time Personalized Search.
We will explore how the fracturing of the search market and emerging technologies enable searches that are not only relevant but are dynamic, real-time, engagements. After reviewing the current search landscape and the limitations of personalization today, our experts will demonstrate critical factors that will drive our future search experiences.
You will learn:
- What personalized search is, who does it now, and where current limitations lie
- Where personalized search is heading and how search engines can adapt
- How personalization will effect marketers and agencies, and how to prepare for it
I hope you’ll join me on July 13!
comScore Search Evangelist
[Update 7/28/2010] – comScore has now posted the slides and audio for anyone who missed the webinar and would like to check it out.