Or, more precisely, what’s hiding in the search results for “Hillary Clinton”?

How to Find the Needles in Your Search Results Haystack

Enter a search for “Hillary Clinton” on your favorite search engine and the top results will often be bland, official stuff. So where’s the beef?

Few people will bother to venture past the first results page. It’s simply too much work. Nevertheless, given the enormity of information available on the internet, one has to imagine that there’s a lot more good information out there, sometimes the most juicy stuff. Turns out, it’s true!

Below we do the hard work for you and take a look at the top 100 results returned by Google for “Hillary Clinton.” While one person’s “hidden treasure” is another person’s buried garbage, it’s instructive to see how much potentially relevant information there is beyond the first page.

With millions of search results, what’s the best way to get at what you need?

If you’d like to quickly and easily access the buried treasure in your search results, download Surf Canyon and give it a try! You could manually go page by page, or have Surf Canyon do the work for you. We’ve automated the process of digging into the search results to make searching faster and more enjoyable

Here’s an example of the “Recommendations” Surf Canyon will retrieve, for the same query above, based on the user’s interest in result #2:

With virtually no effort, relevant and interesting information is dug out of the results.

Congratulations on getting this far! Please tell us how we did (below).

Stay tuned for more…

Update (6/27/08): “John McCain” gets a similar treatment.