Perhaps lost in all the coverage surrounding the extraordinary financial successes of search-related companies is the story regarding growing dissatisfaction with internet search. These stats from an InformationWeek article entitled “The Ultimate Search Engine” are nonetheless becoming more familiar: “People search for 11 minutes on average before finding what they’re looking for, and half abandon […]
Entries Tagged as 'Personalization'
Maybe if I Just Add Some Quotes…
January 16th, 2008
Tags: Personalization · Reformulation · Research
Hold the Pickles, Hold the Lettuce
September 19th, 2007
Personalization has been around as long as, well, people. Each of us is different, so it’s no surprise that people and businesses strive to customize their messages and products to cater to individual preferences. Occasionally this process can take a while (Henry Ford wrote in his autobiography, “Any customer can have a car painted any […]
Tags: Discovery · Personalization · Research